KOLKATA: Hoichoi, digital content platform for Bengali movies and shows, has entered into a unique partnership with coupon giants GrabOn.

This tie-up will provide users with discounts on a wide variety of verticals from food, fashion, travel, recharge and more from their merchants. Hoichoi will be promoting these coupon and promo codes sourced from GrabOn on their social media platforms and also through other channels, to give their consumer base enthralling concessions in varied categories. At the same time, GrabOn would be creating a microsite and list all the offers available across categories which users who subscribe to hoichoi can avail. The microsite will again be promoted through hoichoi’s social channels and their user base through email, SMS and other mediums.

Vishnu Mohta, Co-Founder of hoichoi, said, “Hoichoi will be the one of the first OTT platforms to enter in an interesting partnership with GrabOn. This will enable our subscribers to get offers from GrabOn through their website to avail them at their own accordance. We are a ‘customer-first’ company and we have always been focused at giving something extra to our subscribers. This partnership with GrabOn allows exactly that!”

GrabOn’s Founder and CEO, Ashok Reddy added, “The partnership will help the market leaders break through to a whole new user demographic helping them save big on online shopping and purchase. This alliance will benefit both the parties, as hoichoi subscribers can avail the best discounts while GrabOn users can enjoy the extensive content library like originals and movies which hoichoi provides.”