Gupta's first role on television was as Heer Maan in Ekta Kapoor's production Kis Desh Mein Hai Meraa Dil. Gupta earned an Indian Telly Award for Best Actress in a Lead Role nomination, but went off air in 2010.

After Kis Desh Mein Hai Meraa Dil, participated in Zara Nachke Dikha where her team won was well-received in exception.^[4] Gul Khan signed her to play a negative role in the daily TV soap, Qubool Hai via Zee TV from 2014. Qubool Hai wrapped up in January 2016.

In October 2016, Gupta was cast as Sanjana Singhal in the Star Plus drama Pardes Mein Hai Meraa Dil, an inspiration of the 1997 film Pardes. She left her role five months later, due to creative issues. She next landed Ishqbaaaz with the same channel and was seen as Ragini Sparsh Malhotra. She entered the series along with Ankit Raaj.

In November 2018, Gupta starred opposite Gautam Rode as the female lead Archana in Star Bharat's Kaal Bhairav Rahasya 2.