MUMBAI: Following the roaring success of his blockbuster film '12th Fail', Vikrant Massey adds another feather to his cap as he embarks on a new journey as the brand ambassador of the popular commute app, inDrive. With accolades still pouring in for his riveting performance in the film, Vikrant's star continues to rise, with him bagging his first major brand endorsement deal.

inDrive, a leading ride-hailing business in India, has announced Vikrant as its inaugural brand ambassador, marking a significant milestone for both the actor and the app. The announcement comes amidst the euphoria surrounding '12th Fail', with Vikrant emerging as a favorite among audiences and critics alike.

Unveiling inDrive's new marketing campaign, titled "Ab app ki nahi, aap ki chalegi!" Vikrant expressed his excitement about the collaboration, stating, "I am looking forward to being a part of inDrive India’s campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. inDrive is fair, where instead of the app, the people decide the fare among themselves.”

As the brand ambassador, Vikrant will play a pivotal role in spearheading the commute app's marketing initiatives and corporate social responsibility (CSR) endeavors. The actor will also actively engage in a series of campaigns and initiatives aimed at fostering positive change within society.

Vikrant will be seen portraying an impactful role of an investigative journalist in 'Sabarmati Report' based on real life incident.