MUMBAI: If a diamond is a woman’s best friend, then platinum is nothing short of being her soul mate. It comes as no surprise that some of our premium celebs have chosen platinum over diamonds. What makes platinum more preferred over diamonds?

Well, the answer is its rarity, as it is more than 30 times rarer than gold and its return-on-investment value is unmatchable. The scintillating Kareena Kapoor is fond of platinum bands and so is actress Vidya Balan. The likes for this metal aren’t restricted to female celebrities even the male celebs have got caught by this metal.

What do you think of Kareena Kapoor and Vidya Balan?

Boxer Vijender Singh and even fashion aficionado, actor Ayushmann Khurana, were spotted wearing elegant rings and bracelets in platinum.

It isn’t a surprise to see the platinum industry growing. “Platinum growth in India for 2017 has been very encouraging. Platinum resonates with young India. The rarity of the metal, the designs inspired by global trends and the distinct emotional positioning of platinum makes it the preferred choice of the millennial. The outlook for 2018, is strong, given that both Platinum Love Bands and Platinum Evara are getting embedded in our culture. Plus, the business opportunity that platinum offers to retailers is incremental and sustainable,” says, Vaishali Banerjee, Managing Director India, PGI.

It’s very likely that Bollywood red carpet events would see a growing rise of this metal.

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