Deepika Padukone's cleavage controversy- Real issue or publicity stunt?

movie_image: 
Deepika Padukone

Paparazzi clicks Deepika Padukone wearing a low neck dress at the trailer launch of Chennai Express last year focussing specifically on her very visible cleavage. The video finds its way to the internet where it is titillating titled OMG: Deepika Padukone's cleavage show. A leading daily retweets the year old video on a lazy Sunday and all of a sudden it has the Bollywood up in arms with leading lights of the industry ganging up to crucify the rogue and offending video and its publishers. Deepika Padukone, the 'victim' in this case lashed out against the media house by posting a series of tweets one of which read, "I am a woman and I have breasts and cleavage. You have a problem with that!!!

While we laud brave Deepika's courageous outburst and rightly so, we couldn't help wonder why a reputed media house sought to publish an old video and the reason behind Deepika reacting to this particular video. A little research reveals that there is another similar video discussing Deepika's cleavage already available on the site something which apparently didn't irk Deepika. Here you go https://www.youtube.com/watch?v=bqD7DDWLgNo. The said video was uploaded soon after Deepika appeared in June 2014 'braless' on the cover of a fashion magazine but failed to create any controversy.

It is not commonplace in Bollywood to rake up a controversy to help aid publicity of upcoming movies. With Happy New Year's music launch happening today, one can't help overlook the timing of the published video. With the video and Deepika's reaction already trending, no prizes for guessing what would dominate the press conference today. Certainly, a happy publicity moment for all. As if HNY was not enough, there is Finding Fanny's success bash happening tonight where again Deepika would easily trend. Certainly, a good proposition if you are a publicist.

Sources from within the media conglomerate reveal that the video was uploaded from Delhi and as of now most appear 'clueless' as to the reason behind choosing this outdated video for publishing. A search on YouTube would get you results of a plethora of videos that promises cleavage revealing shots of actresses and not just Deepika.

While we are not passing a moral judgment on whether it is right or wrong to specifically shoot the private body parts of celebs that are on display, this certainly happens not just India but world over especially in greater propositions in Hollywood.

What's abominable is Bollywood's hypocritical reaction. An industry which chose to stay silent over Shweta Basu is suddenly finding its feet and voice to support Deepika. Certainly Shweta is outsider while Deepika their own beloved one, we guess.

Tell us what you think about the entire issue. Publicity stunt or issue for real?

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TellychakkarTeam's picture

About Author

Submitted by TellychakkarTeam on Mon, 09/15/2014 - 16:13

Comments

Disgusting 's picture

What is the point of this article? Why when it comes to women's issue media is quick to cry out that it is a stunt and so on. Furthermore how can you make an argument that she was fine with previoua videos but why not with this one? Is she your relative that you know she was fine with those? You need to think before writing such irresponsible nonsense. Does a movie with some of the industry's biggest stars honestly need controveray to get people talking?? Their recent song hit 2 million views on Youtube in 2 days (without any controversy that you speak of) so it is clearly doing fine on its own. What an article like the one you have published does is that it dismisses Padukone's violation thereby making it ok. Including the line about shooting body parts is just a lazy way for you to think that you can cover your sexism. Be carefule of the sexist rubbish that is published becaue you normalize violence and discrimination against women. Disgusting behaviour.
women's picture

Why the journalist think that we the common people are fool, Publicity ????? timing of post..... Dear journalist these stars are busy round the clock entire year...... so any time shd be good tym for publicity.. pls dnt give us this gyaan n instead of slamming the nonsense video.. u are trying to create a buzz about women her " HIDDEN MOTIVES" behind protesting against ridiculous video.... really.. are u in right frame of mind....
INDIAN 's picture

Where does there is a question come of controversy???or publicity stunt???is it necessary to arise the questn because Padukone title comes after Deepika who is a girl from India???by arising the qstn u guys are lightining the issue of women empowerment.and deep tweets "Yes ,I am a woman.I have breast and a cleavage u got a problem" along with "Dont talk about women empowernment,when you doesn't know how to respect women???".she was wearing a anarkali shoot..the camera shoots from top position so its obvious that "obvious visible" cleavage will show....whats the big deal....I just dnt understand what news in it so that a leading daily post it as a news........Huh..go and get a life MEDIA....... #Ashamed#to #be #a #MEDIA #Student
aparna's picture

How come u judged so easily tat she was OK with the previous video? Tat is wat Alia have said our silence is always taken for granted. Stop writing such sick articles and be bold to accept tat girl's stand against the article being published
Today Trending News's picture

Get exclusive latest news and videos of Deepika Padukone's cleavage controversy and tweets for @deepikapadukone! on http://www.todaytrendingnews.com/deepika-padukone-cleavage-controversy-trending-on-twitter/
Anyone's picture

These ppl who r commenting here r so prejudiced tht they r askin hw do u kno she ws alryt wid d previous video..these dumbs cant evn understand tht she appeared on d front page of fashion mag..means tht she ws in consent nd i agree wid this article tht these ppl r hypocrites nd arrogant and filthy they wud do anything fr money bt otherwise try b so purist.
abcd's picture

pathetic article and disgusting mentality. shame on u for this article.
scallywag's picture

How much rights does an actress have when it comes to controlling her public image in the age of social media and the internet? After all it's one thing to flaunt it and propel one's career forward with their sexuality but is it hypocrisy to cry foul when someone else points it out as well ....? http://scallywagandvagabond.com/2014/09/bollywood-actress-deepika-padukone-breast-cleavage-shot-turmoil/

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