Balaji to launch a new show on Sony TV

Well, Balaji’s Ekta Kapoor seems to be on a roll. After conceptualizing a path-breaking show like Bade Achhe Lagte Hain – which deals with the idea of eternal or long lasting love in arranged marriages – the queen of daily soaps is all set to conquer greater heights in the world of Indian television.

A reliable source informed Tellychakkar.com that the production house will soon launch a new show which will be based on extra-marital affair. It will be aired on Sony TV.

Bade Achhe… has already gained great numbers for Sony TV, and if Balaji’s new show works, then the channel will have a great chance to topple Star Plus and win the number one spot on the TRP ladder (currently Sony is ranked second after Star Plus).

“The casting for the leads is still on. But the production house is looking for actors who are in their 30s. The title is yet to be decided and the show – in most probability – will hit the screens in December 2011,” further informed the source.

We tried contacting Ekta Kapoor but she remained unavailable. Keep reading this section for more details on the show.