Garnier Men with John Abraham launches 'PowerLight A Village' campaign
Standing true to its tagline ‘Take Care’, Garnier Men along with John Abraham launched a unique social campaign – PowerLight a Village with an aim to light up hundreds of villages in India that are without any electricity. Along with John, the announcement of this meaningful campaign was made by Mr. Satyaki Ghosh, Director, Consumer Products Division at L'Oréal India and Ms. Nathalie Gerschtein, General Manager, Garnier. Garnier Men has collaborated with Chirag Rural Development Foundation (Project Chirag) as their implementation partner. The Foundation has been championing the cause of rural electrification and has been instrumental in providing electrification to over 125villages across the country
The Garnier Men PowerLight a Village campaign will provide villagers with one solar lamp that also has an in-built mobile charging unit, 1 solar tube light and 1 solar panel to charge their equipment. In a country like India which receives 300-325 sunny days a year, these units will help villages get continuous supply of electricity. The campaign aims at creating awareness among consumers to contribute through their pledges on social media and be a part of a movement that will help Garnier Men in the identification and electrification of lightless villages across India using solar power.
Speaking about the Garnier Men ‘PowerLight a Village’ campaign, John Abraham said, “PowerLight a Village’ is an amazing and powerful initiative taken by Garnier Men. An initiative that will help us spread light across hundreds of villages by using natural resources like solar energy. I urge all my fans to get out and make difference and ‘take care’ of not only themselves but the ones around them as well.”
Present on the occasion, Nathalie Gerschtein, General Manager, Garnier said, “Garnier is a green brand at heart and it has been our endeavor to bring to the Indian consumer, new, different and better products relevant to their needs at an affordable price. Garnier Men has enjoyed great success in India and we are pleased to take a step forward and contribute to our society willingly. We have initiated this campaign in order to spread light across the less fortunate, remote areas of India by using natural resources like solar energy. Our consumers need not have to contribute anything in cash or kind, just their support towards the initiative online, will help the team light up another village. ”
Present on the occasion, Satyaki Ghosh, Director, L’Oréal, Consumer Products Division, India said, “Garnier has taken a wonderful step by keeping up to their tagline ‘take care’ and initiating a fruitful social campaign. ‘PowerLight a village’ is a great message especially for the youth of the nation. According to us, we feel that if we can work efficiently with our conscience and consumers, then we can make our society a better place to live in. ‘PowerLight a village’ will help us spread smiles and bring light by using renewable sources of energy like solar energy. Consumers are invited to make a difference in simple and multiple ways like actively participating in digital forums like Facebook and Twitter and also peddling on cycles that will be placed at some locations in the city.”
Through the simple medium of social media, Garnier Men aims to reach out to more than a million consumers and encourage them to participate in the campaign. ‘PowerLight a Village’ is an extension of the ‘Men Who Matter’ initiative and will be driven via digital, allowing Garnier Men’s 1.6 Million Men Who Matter on Facebook to contribute virtually to the electrification drive. Every like, share and comment, will contribute a predetermined unit of energy. This will be coupled with activations on-ground that will allow Men to come and pedal bicycles which will be recording the energy generated. A summation of these activities will eventually be translated into actual energy donation through the solar equipment. John Abraham, the brand ambassador for Garnier Men has also made an appeal to his fans to take up the cause and support the venture. Consumers who wish to be an active part of the campaign can log on the Facebook page for Garnier Men and contribute to the cause.