Ek Shringaar-Swabhimaan, (English: Self-Respect-An Adornment) commonly abbreviated as Swabhimaan is an Indian television series produced under the banner Rajshri Productions, by Sooraj Barjatya. The show premiered on December 19th 2016, on Colors TV and replaced the long-running show Swaragini - Jodein Rishton Ke Sur. The show revolves around Meghna, Naina, two sisters and their mother Sharda. Sharda is a single mother who has raised her daughters to be independent and self-sufficient. Both her daughters have studied hard and have finally obtained their respective engineering degrees. The show centers on how Sharda is striving to find deserving suitors for both her daughters and is looking for a family who will value both her daughter's education, and will not force her daughters to become housewives despite their extensive education. The show's main theme is women's empowerment, especially in rural areas of India.
This show is set in the picturesque city of Bundi, Rajasthan.