Life OK will grow by telling different stories: Ajit Thakur, General Manager, Life OK

Ajit Thakur, General Manager, Life OK

Life OK is all set to take the next leap. After Kaisa Ye Ishq Hai, Bollywood sex siren Mallika Sherawat will sizzle on the small screen with the desi version of the hit international dating show The Bachelorette aptly titled The Bachelorette India – Mere Khayalon Ki Mallika.

To get into the details, we caught up with Ajit Thakur, General Manager, Life OK to speak about the same and sundry.

Excerpts:

Bachelorette India is being compared to the Swayamvar season which was earlier aired on Imagine TV. Comment.

Swayamwar was itself inspired by The Bachelor that has been around for more the ten years now. They took some parts of it and added some of their own. We at Life OK do get into a lot of real issues but love and fairytale as a theme keep coming back. The latter has already been addressed in Kaisa Ye Ishq Hai. Hence, this reality show on love Bachelorette India is a perfect next step. We have taken a few things from Swayamvar, but most of it has been chosen from The Bachelorette. It has already 25 seasons (both The Bachelor and The Bachelorette and other spin offs). As a matter of fact, their numbers are higher than the most popular reality shows in India.

Exploiting this format for the Indian audience will be interesting, yet the mounting will be on a much bigger scale. And we will take certain steps to keep it attuned to Indian sensibilities.

Are you happy with the initial response?

We have been flooded with entries since the Twitter launch. So, we can expect a great show.

When will this show start airing?

Mostly, it will be post-July, but we aren’t sure when exactly, as it is a very extensive shoot. It will not be shot in a studio but in a grand palace. The details of this will be shared with you in due course of time.

Can you throw some light on the scheduling? Will it be weekdays or weekends?

This 20-episode show will mostly be telecast bi-weekly on a weekend. Internationally, it is aired once a week, but since we are glued to the daily scheme of things in India, most probably, we will go for twice a week format.

What do you feel of the 26-12 series?

We are very happy with the response this sensitive topic has garnered. Now, we have moved to the next season (26-13) and this is the first time that we are doing so on the channel. It was an interesting edgy show which does not have universal acceptance. But we have stayed with it for we believe that Life OK will grow by telling different stories. We will not follow the normally accepted GEC format. We are ready to forgo short terms ratings gains. In fact, we could have easily done one more song and dance show which would have rated, but we chose Bachelorette India. We will stick to our promise of being different and disruptive. We will not do something that is lala land.

The numbers of your other recently launched show Savitri have not really rocked the TRP charts. Comment.

Savitri did start well, but right now we are having some execution problems which we are trying to iron out. Shows based on computer graphics take time to pick up. Something similar happened to Mahadev as well. Initially, it hovered around 0.7-0.8 TVR for a while before taking off. So we are giving Savitri some time. This show also has a lot of CG; in fact, Rahukaal’s entire body has been digitally created.

We don’t have the required technicians in India, but somebody will have to make a start, right? We could have easily done saas babu shows or those delving in kitchen politics but since we want to be different, we will stick to Savitri and make it work as well.

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Submitted by TellychakkarTeam on Thu, 05/09/2013 - 15:32

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vilas kedar's picture

Hi,sir plz reapeat telecast serial of mahadev my no.8983420192 from latur also gmail add: vilagmail [email protected] want mobile no.ajit thakur (general managar of life ok send me above address

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