They are the ones responsible to entertain you. They are the ones who present to you with a wide gamut of emotions while you sit munching popcorn in your drawing room. Yes, they are the men and women with the money. They are the producers who rule the business of television programming. After presenting a wide and diverse variety of shows last year, some of the prominent producers in the television fraternity talked to Tellychakkar.com and shared what they expect in 2012. Here’s the lowdown…
Anita Kaul Basu (Big Synergy)
Last year we achieved around 400 hours of programming and in 2012 our target is 600 to 700 hours. KBC
did really well and this year, along with its Hindi version, it will get launched in three other regional languages. We will focus heavily on the regional market and produce shows in Bengali and Marathi. Of course, we will produce niche shows for niche channels and if everything falls into place, this year will be the one when Big Synergy will enter the fiction genre. We are in talks with many broadcasters and hopefully things will materialize. But our fiction shows will be more real and dark edgy comedies minus any rona dhona
Overall, 2012 will be dominated by reality shows and gaana bajanas
will reduce. It will be a very innovative and creative year of television programming.
Sudhir Sharma (Sunshine Productions)
Well, the year has started on a wonderful note with the launch of my new show Na Bole Tum Na Maine Kuch Kaha
on Colors. It has got a good response and I am hopeful about it. In 2012, Sunshine Productions will come up with two more shows which will hit the screens in the coming months. One show we are co-producing with a UK based production house and it is based on an international format. We have taken the license of it and it will be a big venture.
Furthermore, with Star Plus, Sony and Colors placed really close on the TRP ladder, it is good for producers as there is no dominance of any single channel. And over the years, channels have started intervening less in the creative process of show making. So, 2012 will be a good year I guess.
Sumeet Mittal (Shashi Sumeet Mittal Productions Pvt Ltd)
Year 2011 was great with our three shows –Diya Aur Baati Hum
on Star Plus, Haar Jeet on Imagine, Main Laxmi Tere Aangan Ki
on Life OK – getting launched and being liked by the masses. The fourth one, Punar Vivah, is about to start on Zee TV. So we have a new show right at the beginning of 2012. Apart from that, we have two more shows in the pipeline for this year.
Now, in general, I feel that the understanding between channels and producers has increased. Yes, at times broadcasters do tell us to make certain changes based on market research. And there’s no harm in making necessary changes. Furthermore, I feel 2012 will be the year when family soaps will rule.
Yash Patnaik (Beyond Dreams Productions)
New Year means new possibilities. Beyond Dreams has shows in the pipeline which will soon hit the screens. Last year was good but this year will be better.
Personally, for me, I expect 2012 to be the year when I will get to work with trouble-free actors, get soaring TRPs, steady shows which will run for a long time and of course, loads of money. Cheers to a great year of television!!!
Dheeraj Kumar (Creative Eye)
2012 looks very positive to me. Many channels are bringing a change in their creative strategies. Life OK has reduced the airtime from 30 mins to 20 mins, and it is quite challenging and encouraging at the same time. This year viewers will get to see a variety of shows on diverse concepts.
For Creative Eye, we want to increase the number of hours of television programming. And we have not done much in the reality space, so this year we seriously plan to enter this genre. We plan to launch at least one reality and two other fiction shows.
Roopali Guha (Film Farm Productions)
Every year we plan to have one show on each and every channel. I know it’s kind of Utopian but we work towards it. Last year we did a show called Kashi
on Imagine which went off air in six months but we are all proud of it. Given a chance, Film Farm will produce the show again and make it in the exact same way.
Personally, Indian television should have more telefilms. It is a genre that is very less exploited. Overall, 2012 will throw in a lot of surprises for viewers. It will be a mix of fiction and non-fiction. It doesn’t really matter what is the genre as long as people can relate to it. After all, , it is all about entertainment.