MUMBAI: Spuul, the popular global video-on-demand (VOD) platform announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

Spuul’s wide variety of blockbuster Bollywood and regional movies will now be available on Ola Play for its millions of users. Adding to the superior travel experience, this strategic partnership between Spuul and Ola Play will only further enhance the in-car experience for customers.

Ola customers can enjoy access to Spuul’s content in Prime Play cars including in longer duration trips such as Rentals and Outstation. Customers across Mumbai, Bangalore, Delhi, Chennai, Hyderabad, Kolkata, and Pune will be able to catch their favourite movies on-the-go with Ola Play.

Rajiv Vaidya, India CEO, Spuul said, “We are thrilled to partner with Ola and reach out to Ola Play’s fans through our unique offering. Ola’s connected car platform offers an extraordinary experience by enabling a productive and an engaging time for the passenger. Given the traffic congestion in our metro cities, the access to our library on the go will enable an exciting ride for every Ola customer.”

“At Ola, we are constantly working towards creating unique customer experiences and our association with Spuul is another endeavor to provide the best in-car experience to our customers. Through this association, users will have access to Spuul’s vast library of Bollywood and regional movies. We are certain that this collaboration will create value for every customer,” said Ola spokesperson.