Having built the brand over the last four years, the BIG STAR ENTERTAINMENT AWARDS, a joint initiative between the two media power houses 92.7 BIG FM and Star Plus is all set to bring the 5th edition this December in Mumbai. The illustrious awards ceremony will acknowledge and celebrate the biggest entertainers of the year across the fields of Bollywood, Television, Music and Sports and their contribution to the entertainment industry. The awards have only grown in popularity year on year, with the highest TVT’s of 12.4 last year, poised to only get bigger this year. As seen each year, the first awards of the season will be a 100% people’s choice offering, right from the nominations to the final winners. The robust voting process will see radio, television and digital being enabled for audiences to vote for their most deserving artist. The award function will also be marketed across radio, television, print and social media to ensure maximum tune-ins on New Year’s Eve on Star Plus. Speaking of the 5th Edition of the BIG Star Entertainment Awards, Tarun Katial, CEO, Reliance Broadcast Network stated, “The award and our partnership with Star Plus has matured wonderfully and we are happy to once again bring together a congregation of the finest entertainers from across industries. This is part of our endeavor to empower audiences with a democratized award which allows them to choose their most favorite entertainers. We look forward to celebrating the evening with the industry and offering audiences an engaging watch on New Year’s Eve.” Mystifying the viewers with nominations and providing them with edge-of-the-seat excitement as the biggest stars come on stage to receive their awards, the BIG Star Entertainment Awards in its continuous effort to recognize and felicitate some of the most accomplished members of the industry, is ready to engage audiences and entertain them all over again this year.