Integrated Network Solutions (INS), a division of Viacom18 Pvt. Ltd, launches its third vertical –SPOTLIGHT, by co-creating an interesting concept in the form of a 16 part web series called ‘JACK&JONES HITCHED’ in collaboration with Colosceum & One Digital Entertainment. A first of its kind show conceptualized by Rajiv and Rannvijay, it will give audiences an opportunity to be a part of the celebrations as MTV VJ Rannvijay gears up for his big fat Punjabi wedding. The show revolves around the journey of one of India’s most loved bachelors, as he steps out of singlehood into matrimony. The series will feature Rannvijay in his element, dealing with all the crazy preparation that goes around a big fat destination wedding, along with appearances from his close celeb friends as they sometimes pull his leg, sometimes party with him and sometimes give cheeky advice for the big change ahead of him. Commenting on the strategic partnership, Gurpreet Singh, COO of OneDigital Entertainment Pvt. Ltd. Said, “Being the largest multi channel network for YouTube in India and consulting various artists, record labels and media houses since quite some time on digital initiatives, we have been able to develop very strong in-house skills and capability to understand the consumer needs & digital engagement. We know the pulse of the user to a large extent and also realize that the viewership behavior is shifting and changing fast. Our promise is to create, innovate and engage users and brands and bring value for both the sides. Using our strong 300+ channel network, we ensure the discovery of the relevant content by the right audiences. We are very excited about our partnership with Colosceum and Spotlight to launch shows like JACK&JONES Hitched which will set benchmarks in the online original content space” Commenting on this power-packed concept, Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We’re living in a digital era, and to stay relevant to a constantly evolving audience it is essential for brands to innovate how they communicate and reach out to their consumers. Paying attention to this urgent need, the time was right for us to launch Spotlight. Spotlight provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner. Our first property under Spotlight in association with Colosceum & One Digital Entertainment, JACK&JONES Hitched will set the tone for more such innovations to come in the future.” Speaking on the association Vineet Gautam, Country Head JACK&JONES said, “JACK&JONES has always positioned itself in youth space and believed in clutter breaking ideas. It is our constant endeavour to find innovative ways of reaching out to them. JACK&JONES HITCHED is the first of its kind online reality show which will be aired on digital platforms only. The youth today, especially men are spending more time on digital mediums and it’s growing as we speak and this association seems to be a great and innovative way to engage and interact with them. Rannvijay is a youth icon who has dared to be different and inspired many. And that is exactly the brand philosophy of JACK&JONES to be daring, innovative and adventurous but in style. At JACK&JONES we always believe in experimenting and hence this association is a perfect sync at both ends.” Speaking on the collaboration, Rajiv Lakshman, Chief Creative Officer - Colosceum Media said “Colosceum Media is a creative powerhouse, having been key contributors in the creation of many successful & long running television franchises. We're always looking to pioneer new frontiers of creative expression. We consider digital content as the future, and wanted to leverage the intimacy & engagement value of this platform.”