For some 80 lakhs football lovers who are watching CFL live every evening on Jalsha Movies, it’s a whole new experience with first-of-its-kind broadcast quality, presentation and star involvement. Behind this open sesame is the tireless production and content team that boasts of several firsts. In a ground breaking effort Jalsha Movies has been able to capture intimate moments and close up of emotions in terms of audio and video. For the first time big lenses (tele - lenses) are being used, backed by crystal clear capturing of sound - of players, crowd and kicking of ball. Ten cameras including one each on both goal posts have been deployed for the first time along with helicopter shot of stadium during big matches. All 10 cameras have the capability to show replays. Viewers can experience international standard live graphics and celebratory mood of CFL captured through movie celebrities. Jalsha Movies have put together a commentary team that boasts of two former India internationals Debjit Ghosh and Rajat Ghosh Dastidar and Tollywood Diva Sayoni as star presenter is all set to rock the football world. Two characters of Phuchka and Goleda have been added to bring in the fun factor into the game. The thirst of seeing the big stars would further be quenched during CFL with big names set to make grand appearances. Till date the channel has stayed true to its promise of bringing home excitement in Bangla and the CFL coverage will be no exception. The broadcast will change the way football has been viewed in Bengal. There is nothing better than sports and that too football in Bengal to bring home the real thrill and excitement that Jalsha Movies always thrives for. The acquisition of broadcast rights of CFL and IFA Shield is a strategic step towards ensuring an even more engaging relationship with the viewers. Star has always showcased the best; the biggest blockbuster movies for the fans and now are all gearedto broadcast the other most famous passion of Bengalis – football, live in Bengali. Sumanta Bose, Senior Vice-President, Star India, said: “Football is synonymous with Bengal and we are happy to be a part of CFL. At Star will always aim to take our viewer experiences to a new level. We hope to achieve the same with the broadcast of CFL and the IFA shield. We have brought in resources and experience from our sports channels to provide the best possible coverage.”