This Valentine’s Day Sony MAX brings to its viewers ‘Ishq Wala Shanivaar' a day-long movie festival of the best and much-loved Bollywood romantic movies. Airing on 14th February, the channel spreads the love with back to back romantic comedies and dramas promising a fun-filled joy ride for all die hard romantics. The movie marathon consists of handpicked fan favourites airing from 7am in the morning with ‘Shudd Desi Romance’, and culminating with Heropanti at 11pm. The romantic extravaganza consists of various love themed movies which showcase how love emerges victorious in spite of the odds. ‘Ishq Wala Shanivaar’ will get television audiences acquainted with the different faces of love, from modern-day love (Shudd Desi Romance) to, tragic love (Aashiqui 2), love and friendship (Mujhse Dosti Karoge) to love across lifetimes (Magadheera) and love set against a violent landscape (Heropanti). Commenting on its Valentine’s Day Movie Festival, Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX2 said, “The lineup of romantic movies that we have as part of our festival are extremely popular amongst our viewers and boast of popular star casts which make the movie viewing experience an enjoyable one. Our movie festival enables viewers to experience Bollywood at its romantic best with movies that celebrate the spirit of Valentine’s Day.”