Following last year’s phenomenal success, MyIndianIdol.com is back as the official digital destination for Indian Idol Junior. MyIndianIdol.com offers the users a chance to connect with India’s favourite music reality show, with its engaging features, exclusive content and applications. This year, MSM also unveiled the Indian Idol Junior Application, which is available for download on ITunes and the Google Play Store. The application had enabled the users to register for the show using the Web Auditions feature and will offer content, games as well as engaging applications to viewers on- the- go. MyIndianIdol.com along with the Indian Idol Junior App will enable online and social voting adding a new dimension to the show Last year, MyIndianIdol.com also enabled viewer engagement through an innovative and dynamic application called the ’Popularity meter’ where users could gauge the popularity of their favourite contestants on a daily basis. Apart from the Popularity Meter, the website and the Indian Idol Junior App will continue to amaze users with lots of new and engaging applications that would enable users to relive and enjoy a customized Indian Idol experience like, Bachpan Ki Awaaz which allows the users to sing or speak into the app and relive their voice as a kid. Catch the Falling Notes, an addictive game where users would need to catch the falling musical notes with a tap or mouse-click, Picture Puzzle- the evergreen jigsaw with an ‘Indian Idol’ twist. Create your own Indian Idol Avatar, where users can create their own ‘avatar’, using combinations of personal styles of the Indian Idol contestants. Nitesh Kripalani, Senior Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said “This Year, we have extended the online experience onto Mobile and Social Media, to bring Indian Idol fans together. The Indian Idol Junior App will empower the user with the ability to enjoy the Indian Idol experience, tweet, share and vote for their Idols”. Log on to MyIndianIdol.com or Download the Indian Idol Junior App from ITunes or Google play and tune into India’s favourite music show – ‘Indian Idol Junior’.