Nickelodeon India, the kids’ cluster at Viacom18, which includes a bouquet of channels – Nick, Sonic and Nick Jr./Teen Nick, is all set to up its entertainment quotient by launching multiple products in the digital space. This initiative will help tap tech savvy audience and advertisers who are increasingly focusing on digital marketing. With the growing interest of kids and teenagers on web and mobile devices, Nickelodeon India is bringing a slew of properties aimed at its segregated audience, starting from toddlers to teenagers and even young parents. From revamping the websites - Nickindia.com & SonicGang.com and launching Nickjr.com & Teennickindia.com to building applications that include games and videos on mobiles and tablets, Nickelodeon is all geared up to take its success beyond television and consumer products to lead the kid’s entertainment digitally. Amongst various unique digital initiatives, Nickelodeon has revamped its website – Nickindia.com that offers exclusive content from Nick International & India, with an exclusive local library of 80+ games and more than 100+ full episodes. The recently revamped Sonicgang.com is a website aimed at teenage boys and has many unique properties, one of them being SonicMag, a first of its kind e-magazine that brings out news and feature stories on sports, technology and covers various other topics of interest to the boys. As part of future plans, the channel is all set to launch Nickjr.com; a safe playful website targeting preschoolers and parents, especially young mothers & Teennickindia.com for - teenage girls. On the mobile space, Nickelodeon has recently launched Dreamstar Stardom Saga developed by '99Games Online Private Limited', aimed specifically at teenage girls, which is an interactive casual mobile game, available on Apple’s iOS, Google Play Store (Android) and Amazon App Store. Another app gaining momentum amongst consumers is Playtime with Dora - the Explorer, a fun and an educational app, targeted at preschoolers which is also available in Hindi on the Android and iOS platform. Further, consumers will soon have access to download Nick World App and watch full-length Nick shows on tablets and mobile devices. The current year plans also include the release of a host of mobile games across platforms. Commenting on the increasing digital presence of the Nickelodeon franchise, Rajneel Kumar - VP & Business Head- Digital Media, Viacom18 said, “Over 40mn kids are estimated to be accessing mobile devices today and increasingly consuming content whether videos or games. Our strategy is to build very strong products on the web and mobile devices that engage them in all ways possible. We will continue to carefully segment our audience and entertain them on each platform with best in class web properties, apps & games. By 2017 when 134 million kids are expected to be online, we should be the strongest digital brand for them on all platforms.”