SAB TV has always strived to do something different and unique and this can be seen across all their activities. Taking an innovative step forward, SAB actors like Manav Gohil, Shruti Rawat, Punit Talreja and Sudeepa Singh unveiled the world’s SAB Se Anokha Umbrella.  Standing 30 feet tall and diametrically 60 feet, the umbrella was revealed as a prelude to the SAB Ke Anokhe Awards and reinstated SAB TV’s brand belief of ‘Differentiation through Innovation’.

The SAB Se Anokha Umbrella touted as the biggest umbrella in the world can also provide shelter to a minimum of thousand people under it. It took around 2000 man hours and 600 meters cloth to complete the umbrella. The structure itself is made completely of steel weighing around 2700 kgs.

SAB TV always brings about a different and creative dimension in all its activities, whether it is show concepts, marketing or promotions. Recently during the launch of their show Krishan Kanhaiya the channel had unveiled the world’s tallest Lord Krishna statue made out of 430 kgs of pure butter, reasserting the fact that the channel believes in blending good content along with unique marketing and promotional strategies.

Mr. Anooj Kapoor - Sr. EVP and Business Head, SAB TV states, “The SAB Se Anokha Umbrella symbolises our brand belief ‘Differentiation through Innovation’. Along with being unique, this umbrella can also provide shelter to hundreds of families from Mumbai’s unpredictable rains. At SAB TV we have always come up with distinctive and creative ideas and the same reflects in all our campaigns, be it, marketing, promotions or on air content. The SAB Se Anokha Umbrella is a curtain raiser to the SAB Ke Anokhe Awards that celebrate uniqueness.”

SAB Ke Anokhe Awards premieres on the 31st of July 2015, 9pm only on SAB TV.