SonyLIV, the digital entertainment platform with content for audiences across genres, has announced the launch of ‘YOLO’ - You only live once, the first-ever regional language web-series on an OTT platform in India. Conceptualized and developed by Indian Magic Eye Pvt. Ltd.(IMEPL), ‘YOLO’ is a Marathi web-series that is centred around  the coming-of-age story of four young adults – Choko, aka Shivraj Waichal, Sarika, aka Shivani Rangole, Rochak, aka Ruturaj Shinde and Pari, aka Shashwati Pimplikar.

‘YOLO’ launched on SonyLIV on  January 11, 2017.

Directed by Sameer Vidwans, ‘YOLO’ is the story of four young adults who unexpectedly go through a series of dramatic events that transforms their perspectves on love, relationships, sex and life in general. The story also involves differences of opinion between two generations on concepts of morality and ethics.

The story begins when Choko’s family members are going away for a week. An incident takes place which involves a lot of  drama.They learn to think beyond their own selves and start seeing each other and their own parents in a different light. They evolve as better human beings. This coming of age story will have an extremely humorous yet deep, bold yet not below the belt treatment. It will be relatable to the youth as well as the elderly since it also reflects their experience and mature point of view.

‘YOLO’ not only enhances the entertainment options available to SonyLIV’s Marathi viewers, but also adds great value to their viewing experience by offering original entertainment content that they can relate to and associate with. Sai Tamhankar, Nagesh Bhosale and Anand Ingle who are the well known faces in Marathi Entertainment industry also feature in this web series.

The launch of ‘YOLO’ is in sync with SonyLIV’s uplifted brand ethos of ‘We LIV to Entertain’, which is aimed at providing the most comprehensive entertainment content to meet the varied requirements of its diverse audience base. It is also a strategic move on the part of SonyLIV to augment the traction that it is currently receiving from regional audiences who are actively embracing the digital platform as a primary means of content consumption.

Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India Pvt Ltd said, “The Marathi regional audience is gradually emerging as a large and strong consumer base for original content on the digital medium. To cater to their emerging desire for high-quality entertainment intheir language and with a cultural essence, they can relate to, we at SonyLIV are proud to roll out ‘YOLO’, the country’s first-ever web series in a regional language. This move underlines our commitment to deliver the most appealing original content across the traditional boundaries of genres, languages or geographies. The motive is to delight and entertain, whilst also raising the common issues surrounding the youth.”