Keen to offer cricket as a live experience to the large Asian population in the UK & Europe and build a strong viewer connect, Star Life OK for the very first time will be showing live cricket in the UK & Europe. The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting 25 February at 8:00 a.m. A total of 11 matches will be played with the opening game on 25 February and the final on 8 March 2014, scheduled to be held in Bangladesh. Yeshpal Sharma, Senior Vice President Star UK & Europe said, “Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK & Europe & offer them live cricket on television.” This tournament promises to be one of the most competitive ones in the Asian sub-continent. It will feature one day internationals played between leading Asian countries - India, Pakistan, Sri Lanka, and Bangladesh along with Afghanistan. Afghanistan will be participating in a major ODI tournament for the first time.