After playing a lover boy in Bigg Boss this season, model turned actor Upen Patel will now be the ‘Big Boy’ among the boys and walk the ramp for fashion label Brown Bows at India Kids Fashion Week 2015 on Saturday at The Lalit, Mumbai.

Brown Bows that will launch its website at the event caters only to boys aged 2 to 8 years and its founder Vidhi Sheth is excited to have Upen as the showstopper along with child showstopper Shivansh Kotia who plays the role of Naksha in a daly soap.

“I am looking forward to walk the ramp for Brown Bows. We now know there is someone at least who will understand the needs of boys too. I am supporting their cause,” said Upen jokingly.

Kids of other celebrities including Sudhanshu Pandey, Tanaaz Currim and Deepshikha Nagpal will also get the feel of the fashion runway at the Brown Bows show.

Their collections included contemporary, fashion correct products and signature pieces that are a staple for every boy’s wardrobe. The brand embraces a youthful, infectious spirit and the freedom to express individual style.