After a string of successes in the last financial year, Zee Talkies becomes the highest reach channel of Maharashtra with over 2 crore viewers, ahead of all Marathi GECs. Not only that with the increasing popularity of Marathi Cinema over General Entertainment Zee Talkies has acquired the No.3 position in the genre, pacing ahead of a leading GEC in Maharashtra (Zee Talkies GTVT 48398, ETV Marathi GTVT 47890). The current skew of multiple initiatives on the channel and a fresh line-up ‘Majha Chakula’ and ‘Dhingana Unlimited’ coupled with robust programming – scheduling, has created a lot of affinity amongst the audience thus driving additional viewers to the channel. Even though Zee Talkies has always enjoyed the highest Time spent by audiences on any movie channel, consistently maintaining the highest reach for 7 weeks has been challenging task which has been successfully handled by the team. Bavesh Janavlekar, Business Head, Zee Talkies, says, “We want to position Zee Talkies as a FEC (Film Entertainment Channel). This implies that along with the best and latest Marathi movies the audience would also be exposed to the best of film entertainment whether it’s an event or a show. The current channel strategy has created a lot of affinity amongst the channel audience, thus making it the No.1 channel of Maharashtra. The channel reach numbers are a true indicator of the escalating popularity of Zee Talkies in Maharashtra. I would like to thank the viewers for their invariable support through which the channel has expanded to newer horizons.” “Going forward, Zee Talkies plans to roll out some key initiatives with the aim to scale the channel to newer heights and provide quality entertainment to the audiences of Maharashtra”; adds Bavesh With its promise of continuous innovation coupled with non-stop entertainment Zee Talkies brings to you ‘Naveen Duniyadaari’ on 27 April @ 12pm & 7pm with a twist in the story. The best is yet to come! Source: TAM, All Mah, CS 4+, GTVT’s and Reach 000’s, Week 15 (2014)