India’s music industry will be headed for one address come 4 and 5 November 2014 – The Taj Lands End, Bandra, Mumbai where the 6th edition of MixRadio Music Connects (MRMC) by Music Matters and Radioandmusic.com is to be held. As with previous editions, the 6th MRMC has attracted the cr?me de la cr?me of the music ecosystem, right from streaming services to music labels to international and independent Indian music talent to mobile operators to live companies to social media agencies. The focus of the two day conclave is to find solutions to increase monetization and build traction for all those involved in the music business, with a special emphasis on the artiste community. Amongst the highlights of the 6th MRMC – which has “Shaping the Digital Future” as its theme - are keynotes by MixRadio Head, Jyrki Rosenberg, one on one conversations with Chrysalis Records founder Terry Ellis as well as Live Nation APAC head Alan Ridgeway, a state of the industry overview by Sony Music India President Sridhar Subramanium, and an address by talented well-known film maker and helmer Imtiaz Ali. All India Bakchod’s standup comic Tanmay Bhatt, world music and YouTube sensation duo Maati Baani and international cross over musicians Tomas Kantelinen and Canadian singer Natalie De Luccio – both of whom are forging a career in mainline Indian Bollywood music – are among those who will be talking about their journeys as artistes. Additionally, SongHubs collaboration between Australian musicians and writers will be revealing what their partnership has meant and share its results. The representatives of the world’s leading music streaming services – MixRadio Music, Guvera, RDIO, Believe Digital, Samsung, Wynk, Gaana, will be represented on panels which seek to get insights on the current issues and the way forward for them in a world where more and more music is being consumed digitally on every device by the new-age-always-online consumer. Musicians and artistes will get an understanding of how they can establish themselves in the online and mobile universe by building, maintaining and continually engaging fans through social and digital media initiatives. Offering them advice will be executives from YouTube, Foxy Moron, WatConsult and To11 Media Inc. Brands are increasingly playing a role in music and senior managers from Unilever, Taj Hotels, Bacardi and MTV will provide a perspective on what they are doing with music and what makes brands want to invest in music initiatives. Says MixRadio Head Jyrki Rosenberg: “I’m looking forward to being in Mumbai for our 6th year as partners of MixRadio Music Connects. The music industry in India is innovative and thriving and I’m looking forward to plenty of lively debate from all the key players. MixRadio has some exciting product developments which we’ve chosen Music Connects as the place to share with the world next week.” Adds Branded and Music Matters co-founder & CEO Jasper Donat: “The 6th MixRadio Music Connects is already shaping up to be the best yet but this is only possible with the continued support and dedication MixRadio gives to the music industry in India. The music industry relies on corporate partners for growth and innovation and no other brand on the planet comes near MixRadio (and their former iteration as Nokia Music) for the support they give to the entertainment industry in the world’s second largest country.” “We are grateful to MixRadio for following through on its association and support with Music Connects which has become the definitive annual thought- leading get-together for the Indian music business,” says Indiantelevision.com’s radioandmusic.com founder Anil Wanvari. “Our effort this year has been to get a greater understanding of the music streaming business story and the opportunities for musicians and artistes in the new digital universe in which they can directly build monetisable connects with their fans in the Indian and global context. Interactions between them and labels, mobile operators, live managers and other players will possibly generate some ideas to better build music’s digital future in India.” For more information on the programme please log on to http://musicconnects.indiantelevision.com/y2k14/programme.php Those wanting to attend MixRadio Music Connects can do so by downloading the registration form from http://musicconnects.indiantelevision.com/y2k14/pdf/MRMC2014-registration-form-delegate.pdf About Branded Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing Agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industry in Asia. We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events such as the YouTube FanFest. Branded is an independent company staffed by passionate multi-cultural, multi-lingual and talented individuals with offices in Hong Kong and Singapore. About MixRadio MixRadio, available on Windows Phone devices (including Lumia) Asha and “X” devices delivers consumers their own personal music channel: unique mixes of streamed music, tailored to their musical taste. There are also hundreds of curated mixes created by a team of expert musicologists across a vast range of genres. MixRadio is completely free to use with no advertisements, requiring no sign up or subscription and gives users the option to download mixes to enjoy offline. About Indiantelevision.com’s radioandmusic.com Radioandmusic.com is part of leading Indian media firm Indian Television Dot Com Group, which runs online news and information websites – indiantelevision.com, tellychakkar.com, and animationxpress.com, which are leaders in the various verticals they target. A young team of passionate media, journalists and creative professionals keeps driving the group ahead. The company conceptualizes and executes televised properties such as The Indian Telly Awards, The News Television Awards, New Talent Awards, and other industry conferences and events. Radioandmusic.com is the leader in reporting on the Indian FM, AM radio, music and digital industries. It is also the Indian partner of the International Radio Festival, Zurich.