This is social media competition at its smartest and at its best. Imagine being stranded on an island and living by Darwin’s words of “the survival of the fittest." Well here, you have to additionally be the “smartest.' In an interesting, intriguing and imaginative online innovation, Samsung is challenging 16 everyday people to survive on a deserted island in a live streaming online show SOS Island: Survival of the Smartest (SOS). The contenders will be armed with only the latest Samsung GALAXY products – the S4 zoom smartphone and NX camera - and nothing else. What will hold them in good stead is the training that they will get from TV star and survival expert Les Stroud. Stroud said in a media statement: “This will be a really big adventure for the contestants and the online fans. Samsung combines cutting edge media trends and platforms with a subject I am most passionate about — survival. Samsung is paving the way for how brands produce and share content that reaches audiences across the globe.” The contestants will face rigorous challenges on SOS Island demonstrating the photographic capabilities of Samsung's GALAXY S4 zoom smartphone and GALAXY NX camera. They will share the images direct from their devices to the Samsung Camera Facebook page while trying to outsmart the competition, win the most votes and be crowned 'The Smartest' later this year. The winnings at stake: a sweet $100,000 in cash. To watch the show and learn more about the contestants, log on to http://www.sos-island.com or visit their Facebook page at https://www.facebook.com/samsungcamera. Check the show on Youtube http://www.youtube.com/watch?v=ATCr5RuQU1M You can also use the hashtag #asksosisland on Twitter to enter into real time chit chats with the survivors. Sponsored Post