The Times Group is all set to broaden its horizons with its latest venture in the English entertainment category - ROMEDY NOW. Catering to all urban, up-scale audiences, ROMEDY NOW is a one of a kind English entertainment channel with a unique blend of ‘Love & Laughter’. Speaking on the launch of the channel, Sunil Lulla, Managing Director & Chief Executive Officer, Times Television Network, said, “We at Times Television Network, are excited to strengthen our footprint in the English entertainment category with the launch of ROMEDY NOW. The success of MOVIES NOW highlights the tremendous opportunity that the category presents, with both viewers and advertisers. ROMEDY NOW addresses that section of the urban audience that boasts of high propensity to spend and who will welcome new and rejuvenated entertainment.” Ajay Trigunayat, CEO, English Entertainment Channels, Times Television Network, commented, “We changed the game in the English Movie Category by challenging the status quo with the launch of MOVIES NOW in 2010. Extensive research has revealed, the audience is seeking highly differentiated and personalised content; and the identification of this ground breaking shift of genres and the significant gap between behaviour vs. need, has led to the conception of ROMEDY NOW. This is in congruence with the global trend of growing viewer preference for light-hearted entertainment and thereby we are proud to offer a unique entertainment destination dedicated to ‘Love & Laughter’.” ROMEDY NOW is the only channel in the world to bring about a marriage of ’Love & Laughter’ in a seamless manner. Its Best in Class content, sourced from across the world, will showcase both movies & series to distinctively entertain its urbane audiences. This will include premium new content, yet to be launched worldwide. Its impressive HD quality movies & series content, is sure to be an attractive magnet for MSOs & DTH operators seeking to provide world class content to their growing digital household base. ROMEDY NOW will make women & men laugh & hold-hands, with content that is fresh, original and exciting. Elaborating on the brand, Harsh Sheth, Associate Business Head, ROMEDY NOW, added, “ROMEDY NOW is the go-to destination for the ‘time-pressed’ urban masses who neglect the most important aspects of life - ‘Love & Laughter’. Therefore, the essence of the brand, ROMEDY NOW, is crystallised in three words - ‘LOVE. LAUGH. LIVE.’ brought to life in ‘Warm Golden Yellow’.” The channel will be available in dual feeds in State-Of-The-Art High Definition (HD) and 5.1 Digital Surround Sound as ROMEDY NOW+ and in Standard Definition as ROMEDY NOW, across all platforms - Cable, DTH, IPTV and emerging technologies, as Pay services.