Star Plus’ Iss Pyaar Ko Kya Naam Doon...Ek Baar Phir produced by Sphere Origins, completes 100 episodes successfully on 9 January 2014. The show went on air on 26 August 2013 after the huge demand and popularity of its first installment, Iss Paar Ko Kya Naam Doon (also produced by Sphere Origins). The show made a mark in the television industry by showing a marginal increase in the TVT numbers week after week in the time slot of 6 pm where previously, Starplus would telecast repeat episodes. Thus it has set a trend of making 6pm the new prime time for daily soaps. Sunjoy Waddhwa – CMD, Sphere Origins says, “I am highly obliged by the great applause received from the audience for the show because of which we have successfully completed 100 episodes. Also the TVT numbers have shown a marginal increase week after week which is a great boost for the team. I congratulate the entire team of the show for their effort and thank the audience for their immense support.” The serial has Avinash Sachdev and Shrenu Parikh in lead roles.