Star Plus to launch Masterchef India 3 as a daily this season?

Star Plus is on a mission to set right its daily programming, as three of their shows placed from 7.30 pm - 9 pm (Mujhse Kuchh Kehti YehKhamoshiyaan, Kaali - Ek Punar Avatar, Ek Hazaaron Mein Meri Behna Hain respectively) have not been faring well on the ratings chart.

With the decision to end Khamoshiyaan (Thought Train Entertainment and Trilogy Krikos) being taken, all looks set for Sanjay Leela Bhansali's maiden venture on television Saraswatichandra to take the 7.30pm slot.

We now hear that the channel is now planning to put their big ticket cookery show Masterchef India 3 (Colosceum India Pvt. Ltd) in their daily programming lineup, unlike the last two seasons wherein the show was heralded as a huge weekend property.

Our inside source tells us that Masterchef India 3 will be aired as a daily half an hour show, from Monday to Friday and will take either the 8PM or the 8.30PM slot. Though the launch date and time has not been decided yet, it is believed that MasterChef will launch post the grand launch of Bhansali's Saraswatichandra. The channel will take a call on the date and time slot of Masterchef after the launch of Bhansali's show, is what we hear.

Watch this space for more updates on this..