Star Plus brings back its iconic narration and one of the most popular shows - Iss Pyaar Ko Kya Naam Doon for the viewers. The new edition titled Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir (IPKKND-EBP) is a riveting story of two contrasting personalities - an anti-hero in Shlok Agnihotri (played by Avinash Sachdev) and ‘the girl next door’ in Astha Kirloskar (played by Shrenu Parekh). Both Shlok and Astha are entwined in a relationship that sways between love & hate, creating mayhem every time their paths cross. But what happens if destiny overtakes them and plans their life together? Watch this unique love-hate story unfold as the shrewd Shlok finds his equal match… time will tell whether love blossoms or swords are drawn. Starting 26 August, the show will air every Monday to Friday at 6.00 pm. Set in Pune, the story of Iss Pyaar Ko Kya Naam Doon – Ek Baar Phir revolves around Shlok, a dynamic, handsome and an astute businessman and Astha a fun-loving, lively girl. If Shlok is a complete chauvinist and believes that women’s role should be confined to taking care of the home and family. Astha is a complete contrast to his stark personality; she believes in equality for both men and women and has a very progressive outlook to life. For Shlok it’s all about succeeding and being on top of the game and for Astha she would loves to spread happiness and cheers in the world. What happens when two strong and opposing personalities’ ends meet? For Shlok, Astha’s every entry into his space only calls for trouble making situations worse leading to a love-hate drama between the two and several dramatic twists unraveling the unknown. Talking about the show, Avinash Sachdev said, “I have always played a character of a sweet, loving boy and this is the first time that I will be playing an anti-hero on the small screen. While I was looking forward to such a role I was thrilled that it came to me so soon. I have done my bit of homework and now getting prepared to wow my fan and viewers with this unique love-hate story." Shrenu Parikh adds, “I am really lucky that I am back to the channel where I started my career. I am portraying Aastha's character who is today’s girl, with full of life. Iss Pyaar Ko Kya Naam Doon-Ek Baar Phir is her tryst with this arrogant boy Shlok which eventually turns out to be an interesting tug of war with their love -hate relationship” Produced by Sphere Origin, the show also brings together an ensemble cast that includes Manish Wadhwa, Geetanjali Tikekar, Tushar Dalvi and Prachi Shah amongst others.