Well, Ekta Kapoor really has a win win situation for herself with having some of the most popular shows on TV right now and thus getting an edge with her film promotions. The ‘movie publicity on small screen’ trend has caught pace and the latest film from the Balaji camp, Shaadi Ke Side Effects will be promoted in Ekta’s (Balaji Telrfilms) show Bade Achhe Lagte Hain on Sony Entertainment Television. Sources inform us that Vidya Balan, the pretty and voluptuous actor, will be visiting the sets today as part of a movie integration episode. And the actor will be sharing the side effects of marriage with the cast. We have also heard that only the senior actors (Ram Kapoor, Sakshi Tanwar and others) will be present for the sequence. After Dirty Pictures’s promotion, this would be Vidya’s second outing with the BALH team. The last time Vidya had been on the show, she shook legs with Priya (Sakshi) and flirted with Ram (Ram Kapoor). It will indeed be interesting to see what this woman has up in her sleeves this time around. Vidya, however, will not be accompanied by her co-star from the film, Farhan Akhtar. The episode will air in the coming days.