People want to wake up each day, feeling good about the world and good about themselves. They want their life to be good. Life OK which was launched with this motive has been aggressively promoting its shows… always. As channel’s new show, Ek Boond Ishq by BBC Worldwide which airs on 9 September (2013), Tellychakkar.com speaks to the protagonist of the show, Viraf Patel who is extremely excited to be a part of the project. Viraf claims to play the roles of Neel and Mrutyunjay in the show. Neel would be the person who will face unfortunate circumstances and be jailed and would play Mrutyunjay after absconding from confinement. Viraf has been cast opposite Chhavi Pandey for Ek Boond Ishq. He said, “I really like being a part of the show as the team I am working with is fun-filled. BBC Worldwide is one of the top production houses to be associated with.” He was earlier offered to be a part of the cast in Kaali – Ek Agnipariksha (Star Plus) and and Iss Pyaar Ko Kya Naam Doon? (Star Plus), but the shows did not work out in his favour. “Television is very dynamic. We have TVT (television viewership in thousands) which has a very quick turnaround and we have to decide what the audiences like and present accordingly. Yes, I was offered both the shows but that’s a story bygone and I should focus on Ek Boond Ishq rather than what is over,” he added. The actor has been doing various advertisements and was a part of shows such as Mahi Way (Sony Entertainment Television), Kismat (Sony Entertainment Television) and Teri Meri Love Stories (Star Plus) in the past. We wish him all the luck in his upcoming project!!!