CHENNAI: After the success of America Mappillai, ZEE5 –digital entertainment platform for language content—announced the launch of the second ZEE5 Original in Tamil – Kallachirippu.

ZEE5 hosted a party to celebrate the launch that was attended by industry stalwarts including renownded directors Vettrimaran, Ram, Partiban, Aravind Krishna, Prasnna, Balaji Mohan and Vignesh Shivan.   

Produced by Karthik Subburaj of Mercury and Jigarthanda fame, Kallachirippu that translates as 'Picture Perfect’, is a thriller drama about a young urban couple whose arranged marriage goes horribly wrong when the wife accidentally kills her husband. This sets off a chain of events that reveal the true nature of every character involved in this marriage.

The series stars Amrutha Srinivasan, who was applauded for her role in Mental Madhilo, and will be available for binge watch from 23 July onwards.

Amrutha is joined by a bevy of established artistes from Tollywood including Rohit, Vikas, Rajalakshmi, Uma, Maheswaran and Chennu Mohan.

Speaking at the launch event, producer of the web series Karthik Subbaraj says, “Kallachirippu is the first web series from my production house, Stone Bench Productions, and it explores thriller as a genre. The Tamil audience today is seeking more edgy content and hence the web-series formats work brilliantly for us. Given the ZEE Group’s prowess in producing unique content and their wide reach across the country and globally, I am thrilled to make my debut with them.”

Manish Aggarwal, Business Head - ZEE5 India said, “We have recently strengthened our Tamil content offering, and Kallachirrupu is yet another exciting addition. I am confident that Kallachirippu will be a benchmark in Tamil digital content history and I am really looking forward to the audience response on this one. This confidence stems from the fact the trailer has garnered over three million in just four days of being uploaded.”