Zindagi connects with talented youth at IIMA Chaos

Zindagi connects with talented youth at IIMA Chaos

With an aim to engage with the bright future of India, Zindagi, a Premium Hindi Entertainment channel that entertains audiences with superlative content, has associated with IIMA Chaos, the biggest B-School Cultural Festival in Asia. Held from 23rd – 26th January, 2016, IIMA Chaos will attract nearly 60,000 students from across national and international colleges and institutes.

Zindagi has always connected with its audiences through its unique programming and differentiated content. Enthralling the youth with shows like Feriha, a Turkish college romance and the original Indian series Bhaage Re Mann, the channel has established it's connect amongst this demographic of audiences.

With its integration at one of India’s top business schools, the channel aims to engage with participants and expose them to its show offerings through special theme based games which test compatibility between friends and quizzes on the popular shows based on the promos played at the festival. Students can win exciting prizes every hour throughout the four days of the festival. And on 26th January, 2016, Zindagi will host a fun musical evening with talented singer Mohit Chauhan who will sing to captivate audiences with his soulful tunes.

Commenting about the integration, Priyanka Datta, Cluster Head – Zindagi & Zee Anmol, said, “A festival of this calibre gives the right exposure for our content. At Asia’s largest college cultural festival, we aim to stay connected with the younger audiences.”

Like
0
Love
0
Haha
0
Yay
0
Wow
0
Sad
0
Angry
0

Subscribe Here

Enter your e-mail address below.
TellychakkarTeam's picture

About Author

Submitted by TellychakkarTeam on Mon, 01/25/2016 - 15:16

Comments

Add new comment

Tellychakkar Google News Follow
Top Stories
MUMBAI: Isha Malviya, has recently made headlines with her upcoming project alongside actor Parth Samthaan and fans can...
MUMBAI: Jointly produced by Sajid Nadiadwala and Kabir Khan, 'Chandu Champion' is set to present the extraordinary tale...
MUMBAI: The biggest commercial family entertainer of the year, Crew, is all set to release in the cinemas tomorrow....
MUMBAI: Anupamaa is presently ruling our television screens. The show is doing exceptionally well and is topping the...
MUMBAI: This Saturday, get ready to embark on a laughter-filled journey with Sony Entertainment Television's comedy...
MUMBAI: Article 370, starring Yami Gautam, has created waves across the nation with its compelling narrative on the...