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Once
upon a time, it was the daily fix of teenagers
looking for the right story, the right attitude
and the right lingo.
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Remix
gang in their initial days!
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Star One's Remix spoke straight
to the collegian, the high schooler and
the fresh grad longing for the womb of academia.
One and half years down the line, changes
have crept in. The one hour daily was snipped
down into a half hour package, the focus
sometimes slipped away from the kids to
their parents and to add to the frustration,
the channel stayed blank in several areas.
If viewer feedback is any indication, the
Remix gang is as loved as ever. Which
explains the constant refrain of 'bring
back the hourly episodes' on Internet forums.
But which probably also explains the plateauing
of interest in the show that once dictated
teenage fads, dialect and attitude. It's
still cool to sigh 'hey bhaggu…' after 190
odd episodes of Remix, but the number
of tongues saying it are fewer.
Why, we wondered. The show's producer Shrishti
Arya, responsible for putting together the
funky gang and its antics, believes that
the Remix fervour is still as strong.
"We have managed to create a cult show.
People who watch it, get influenced, it
has that kind of power. Our show has been
very different from the beginning…how many
one hour dailies do you get to see? And
now, we have the world ahead of us; there
are many issues which have to be explored
- like Tia's relationship with her mother,
and other teenage issues like sexuality.
"Besides," points out Shrishti,
"We didn't use any marketing strategies
for the Remix album too, and it still
did so well!"
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Arshad
Warsi: Special Appearances have always
been a plus point of this show!
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No leap without looking
Shrishti admits that people come up to
suggest that they would like to see these
four students married. "But we don't
want to do that, because, we want to be
in touch with reality," she explains.
And she adds, "I don't see people losing
interest in our show, as we have created
a niche for ourselves. The kind of things
we have incorporated in our show like the
language, hairstyles are very gratifying
as they are influencing our audience in
a positive way."
Star India's Senior Vice President, Deepak
Sehgal agrees that the show has been phenomenal
but that the response may have mellowed
a bit as reflected by the ratings. "The
main reason would be the shift in the time
slot. Remix best suited the one hour
pattern and people enjoyed it too. The story
telling in the half an hour is not doing
justice to the characters."
Reflecting, he says, "Definitely,
the storyline isn't the reason for Remix
plateauing, as Goldie and Shrishti have
been working on it throughout."
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Tia
and Anvesha: Their animosity added
spice to the show
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No more fan mail?
That may be so, but how do the four leads
view the changes in the last one and half
years? Raj Singh Arora who plays Yuvraj
aka Yuvi, agrees that there has been a change
in the response they receive. "I feel
my character as Yuvraj has grown 10 fold.
Perhaps, the response has cooled because
the repeat telecast was stopped and also
perhaps because the time slot changed. Otherwise,
I feel Remix is riding on its best
high!" What's one thing Raj would like
to see happening in the show in the future?
"Arshi and Yuvi falling in love!"
pat comes the answer.
Shweta Gulati who plays Tia, however doesn't
sense any difference. "Kids still come
up to me and demand the one hour slots back!
Tia too has reached incredible maturity
levels, she was not the kind to go a police
station to meet her love, but now she's
different." What Tia would like to
see happening however doesn't match Yuvi's
idea, "I don't want to see Arshi and
Yuvi falling in love!"
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The
booming love between the two has gone
for a toss once again!
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The wacky and crazy red streaked hair Priya
Wal, better known as Anvesha has something
practical to offer, "When Remix
started, it was very new, and so there was
an excitement. Perhaps by now, the excitement
has stabilised, and I guess it happens to
every show. Honestly, 80 per cent of the
audience will still find Remix interesting
as compared to other shows. Anvesha as a
character has not experienced any stagnant
moments. What I would like to see is more
masti and more fun!"
Karan Wahi who plays the soft and subtle
Ranvir has a different opinion altogether,
"Well, not a major change, but the
interest levels may have dipped a bit. We
miss out on many things when we have to
wrap up everything in half an hour, we can't
show 12 characters, right? I did feel that
it's getting a little monotonous, in between,
but now I guess we are back on track."
No back tracking
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Star
India's Senior Vice President- Deepak
Segal
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This is the show's second year of running,
does the channel plan a third, or will the
funky gang take a season break before returning
to entertain?
Sehgal says that the channel hasn't taken
a call on continuing for a third year, but
that they would 'like to start with a different
season altogether. We now need to recharge
the audience'. He adds on a serious note,
"Remix has been a brand for
us; the album was the second bestseller
in India, for four weeks continuously."
All that seems to be in order then, is a
dash of excitement with a possible return
to the elements that made Remix the
cult phenomenon it was. Remix, original,
is that the writing on the wall?
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A
dip stick survey among young viewers
throws up these sentiments-
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Ritika
Darira
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Ritika Darira, a
BMM student says:
Remix was a priority for me,
but it became half an hour, and there
were too many ads. It was like watching
10 minutes of serial and 20 minutes
of ads. In fact, I loved watching
Ranvir and Tia in love. Another thing
was the repeat telecast, which was
dropped.
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Hursh
Mafatlal
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Hursh Mafatlal, a SSC student says:
I used to watch Remix regularly,
but I guess it got a little monotonous,
in terms of storyline. I never missed
it, and if I did, I would definitely
watch all four on Saturdays. But now,
I don't feel like watching it, maybe
because it became half hourly.
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By RIYA V ANANDWALA |
Posted
on 10 April 2006 7:20 pm
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