Pallavi Kulkarni aka Vaidehi

The middle class girl Vaidehi who stole hearts with her innocence and who was trapped into marrying a wealthy but impotent Aryan Jaisingh, will soon bid adieu by the end of this month. This Sony show, which was launched with huge fanfare under Aroona Irani's AK Films, seemed quite promising but was unable to hook the audience for long.

It is learnt that shifting the serial from its original primetime slot of once a week on Tuesdays to a daily soap aired in the 11pm slot witnessed a fall in the TRP ratings.

Channel Head of Sony TV, Sandip Sikand confirms, "Yes, Vaidehi is going off air from 28th December. It did not garner expected TRPs. The story comes to a logical conclusion. We had the option of either stretching it by introducing a new track but we felt it was better to tow the story line as we did not want to drag or hamper with the original script."

Pallavi Kulkarni aka Vaidehi informs, "It is going off air. I guess it is because of its 11pm slotting, after Bigg Boss telecast, normally when repeat telecasts are aired that did not go well with the viewers."

The Vaidehi family

Aroona Irani, the producer of Vaidehi, and who also essays the role of the protagonist's ma-in-law, was unavailable for comment. But her blue-eyed boy Sachin Sharma, whose portrayal of Aryan Jaisingh, was much appreciated by all, feels, "It was mind blowing to work with Aroonaji. Vaidehi was excellent that even after it is over, people will remember it as a serial with good story content. We actors did go through the entire gamut of story-telling and I am glad it's end is not abrupt and that it will wind up with a logical ending."

So now what's next in its time slot? Sandip says, "We still have Bigg Boss, so after that ends, we will think about it as we have quite a few fictions coming up."

Are the actors disappointed at Vaidehi going off air? Pallavi expresses her wishes for more good work in the coming year while Sachin is more vocal about it when he says, "I am in no mood to take a break. Once Vaidehi ends, I will look into the offers on hand."

Like they say, all good things must come to an end, but then there is a beginning for better things waiting on the wings!