Amarr Upadhyay whose claim to fame was Mihir's character in Kyunki Saans Bhi Kabhi Bahu Thi, is finally fulfilling his dream -- that of starting a production house of his own.

He has named his production house Friday Films.
"I always thought of producing my own shows and here I am," says Amarr. The production house will not be in partnership with anyone. "No this will not be a joint venture; instead it will be owned by my wife Hetal and myself," adds the actor.

Friday Films will produce films, television shows, as well as ad films.

Amarr's comeback into Balaji fold with Kkusum was shortlived, but the actor has bagged a good role in Ravi Chopra's Viraasat. He has also tried his hand at movies, and done six of them. Loc - Kargil, Jodi Kya Banayi Wah Wah Ramji, Dhund - The Fog, Censor, Dahshat and Dhoondhte Reh Jaoge.

Incidentally, Amarr is not the only actor to have invested in a production house -- Anuj Saxena, Milind Soman, Deepti Bhatnagar, Dheeraj Kumar and Smriti Irani have also done the same.