All roads will lead to Cannes this April as the who's who of the televison industry makes a beeline for, MIPTV, the biggest television content market in the world. Producer, JD Majethia and actor cum producer, Anuj Saxena will be part of the Indian entourage that will be participating in MIPTV. The event will commence from 3 April.

JD Majethia

"I am not going to buy or sell anything at MIPTV! Being a part of the entertainment industry, it's essential that I know what's happening in the world outside. That is why I am going to Cannes," says Majethia, whose production house, Hats Off Productions has a successful show, Ba Bahoo aur Baby on air on Star Plus at the moment.

Anuj Saxena, who was last seen as Manik in Kumkum heads Maverick Productions, that has already produced many TVCs, the prominent ones being Tiger Balm white, Blistix Lip care balm, A.M. Mouth Wash and Fair One fairness cream, while Maverick's first show Khiladi No 1 is already on air on Zee Smile. Moreover, the actor's company Elder Pharma has bagged the title sponsor rights of Filmfare Awards for the next three years.

According to reports, Elder is looking to extend its association with Shahnaz Hussain, has plans to introduce shampoos in the hair-care segment and is looking to bring in products available overseas. Additionally, a deal with an Australian company is on the anvil.

Anuj Saxena

Anuj will surely look to benefit from the very latest market information and discover opportunities for new business in Cannes.

As earlier mentioned by Majethia, this is a great opportunity for the two to meet the people that count in the fields of film, TV, mobile, internet and interactive TV, advertising and brand licensing.

Reed Midem - the company that organises the market - is examining opportunities to promote the two TV actors-cum-producers in Cannes. It's the first time that an actor from the small screen in India will be trudging the aisles of the Palais des Festivals where MipTV is held.

Aishwarya Rai and Mallika Sherawat have done their bit for the Indian film industry at the Cannes Film Festival over the past three years. Now it's the turn of these two highly popular TV stars.