It was an affair in extravaganza! Global Television format creator Endemol India's anniversary bash witnessed a riot of glitterati that one rarely gets to see these days.

The party held at Olive Bar in sub-urban Mumbai had celebrities trickling down from all walks of life and not just the TV world. And of course, not to forget the huge journo brigade that kept the guests busy all the while. Some of the first ones to land were Randhir Kapoor and Daler Mehendi, who were joined by Lara Dutta and Kelly Dorji. Dressed in their stylish selves, they made a quick exit though not without chatting away with select friends. While the food and wine flowed so did the conversations.

Rajeev Khandelwal (who made a rare entry) and Gaurav Chopra bonded in a corner while Rohit Roy along with wifey Mansi Joshi Roy did the rounds of the venue to catch up with friends. While Rajeev looked chiseled in his red hot jacket, Varun Badola was in his trademark disheveled self.

Deepak Parashar, straight out from a news studio where he made comments on Shilpa Shetty affair, carried the hangover to the venue too. Dressed up in absolute formals with lenses that made him look like a news host he kept the fodder supply going for the cameras. Deepak was also seen chatting with Anupama Verma and of course dragged Rajeev every time to make sure the shutterbugs cover him. Bobby Darling's attempt to woo people with her small dress didn't attract much attention. She made sure that the cameras did so by chatting away all relevant and irrelevant subjects.

Comedy king Raju Srivastava, seemed unwelcome at the occasion. Though he happily kept giving sound bytes, somehow he looked a bit out of place at the bash. Also spotted were sporting buddies Ajay Jadega, Mandira Bedi and Ashish Nehra, who looked lost in an animated discussion around cricket. Later Ronit Roy walked in along with Sanjit Bedi, and headed straight to the bar.

Some of the producers who were spotted at the party were Shristhi Behl, Abhimanyu Singh amongst others. The head honcho class kept a safe distance from the rest of the crowd. Star India CEO Sameer Nair who walked in late was seen surrounded by a host of people chatting him up. Also adding grace to the event was none other than Shatrughan Sinha who kept wife Poonam company along with their daughter.

As the drinks flowed and evening progressed more celebrities kept trickling in. Arshad Warsi and Maria, Mini Mathur and Sandiip Sikcand walked in post midnight. Arshad who was dressed up in all denims looked like his circuit self, we mean bindaas. Not only did he attract a lot of attention but even generated one-liners like, "talk about my jacket, who's Shilpa" to appease the lighter side.

A short film depicting the achievements of Endemol was another highlight of the occasion. Endemol has designs to play big games in the immediate future, that's what a deep baritone voice was announcing on screens. The message was clear; the bash was not just to celebrate the production house's anniversary but also an affair to build loyalty.