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Sony
Entertainment Televison is tightening its
belt in the 10 to 11 pm band. Going ahead
with its strategy of providing the right
mix of fiction and non-fiction, the channel
is now ready with two new refreshing shows
- Durgesh Nandini and Jeete Hain
Jiske Liye.
Durgesh, produced by Shobhna Desai
productions is a story of a tomboyish rural
girl, who's a fine mix of traditional and
contemporary values. Whereas, Jeete Hain
is adapted from a Spanish telenovella. It's
an emotional journey of an orphan girl who
in her later years is framed for a murder
and sentenced to 20 years of imprisonment
Elaborating on the thought behind the two
shows, Sandeep Siikcand, Chief Creative
Director Sony TV says, "Fiction is
the regular dal chawal and non fiction reality
programming is the sweet dish that one keeps
serving to satiate viewers. Bigg Boss dealt
with showcasing real time emotions of people.
Now, in the same time slot these two shows
will do the same; emotional stories of two
extraordinary characters. Moreover, our
attempt has been to come up with something
different from the regular saas-bahu sagas."
Durgesh Nandini is a story of a
bright young village girl who is orphaned
at a very young age. The show has a new
comer Rinku Ghosh in the lead. The show
hopes to touch a chord with viewers by reminding
them of simple values, emotions and compassion
which is missing in the daily urban grind
of our lives..
Jeete Hain, which is slotted at
10.30 pm, is a psychological thriller. It
stars Renuka Shahane, Ayub Khan and Varsha
Usgaonkar. When queried about the time slots
alloted to these shows, SET India CEO, Kunal
Dasgupta said, "There are more audiences
in the 10 to 11 band as of now, so we might
as well hit where the belly is the biggest."
So, is the channel also looking at targeting
the 11 pm band? To which SET India COO,
N P Singh said, "As for now, we're
concentrating on the 8 to 11 pm band and
we're not looking at the 11 pm band. Also,
we'll soon be announcing a few more shows
in the coming months."
Throwing more light on Jeete Hain,
the producer of the show Tony Singh says,
"Our effort has been to make shows
which caters not just to the mainstream
audiences but also for the niche or alternate
viewers. After Jassi, we were supposed
to do a show for Sony and now when the right
concept is with us, we 're putting our best
efforts to make it more interesting. Also,
we've found the right protagonist in Renuka
Shahane."
With this show Renuka Shahane makes a comeback
after a five year hiatus. She chirps, "
"For five long years, I was busy looking
after my children and now Jeete gives
me an opportunity to essay the emotional
journey of a woman who loves her family."
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By THE TELLYCHAKKAR
TEAM |
Posted
on 30 January 2007 8:30 pm
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