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The much-hyped show Amber-Dhara
on Sony is going off-air from the 28th of April. The show's last episode will
be aired on Thursday, the 24th of April. Amber-Dhara will be replaced by
Sony's new reality show Waar
Parriwar, produced by Gajendrra
Singh and hosted by Urmila Matondkar. Sources
suggest that the channel is pulling Amber-Dhara off unceremoniously as
it did not fare as expected. Sony, reportedly, was banking highly on the show
and expected it to be the channel's flagship show. Pushkar, supervising
producer Amber-Dhara, confirms the news and says, "The show is going
off-air from the 28th of April. The show will have a happy ending with the twins
getting separated." Waar-Parriwar, an hour long show
will also replace Balaji's Khwaish.
Albert Almeida, Executive VP and Business Head Sony, says, "Waar-Parriwar
will be replacing Khwaish and Amber-Dhara from 28th of April.
It will be a one hour show, which will air from 8:00 pm to 9:00 pm, from Mondays
to Wednesdays." When asked which show the channel will air
on Thursdays during that time-slot Almeida choose not to divulge any details.
He says, "We are still deciding on those lines. We will let you know in a
couple of days."
With yet another fiction going off-air from the prime-time slot and IPL
making way on Sony, one can conclude that it is non-fiction that works best for
the channel.
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By Neha Maheshwri |
Posted
on 12 Apr 2008 6:20 pm | | | |