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Ekta
Kapoor is all geared up to step into the world of non-fiction. After
creating a history of sorts on television with her saas-bahu sagas, Ekta is now
eyeing greener pastures. With the success of reality shows on different channels
it was only time that Balaji
tried a hand at the same.  Pic
By Mitesh Bhuvad |
Indrani Mukherjea, founder and C.E.O
of INX says, "9X
is an extension of Balaji and we have a wonderful team spirit and understanding.
So we got together to enter into world of non-fiction and mega events. Balaji
has achieved surmountable success with their fictions so I am sure that even the
non-fiction that Balaji will produce will turn out to be a mega success."
Though Indrani did not reveal much about the non-fiction show she said,
"Ekta is doing the biggest show for us. It is going to be a one hour weekend
show. We are yet to decide on the number of days it would be aired. But we are
sure that it would be a gift to the viewers, something that the country has never
seen." Talking about the upcoming Balaji awards Indrani seemed to
be excited that they will be telecast on 9X. She said, "There has been no
award function of this scale and magnitude. Balaji is going to create history
with having Shahrukh Khan to perform at their award function." What
comes as a surprise is that the Balaji award function will have the whole television
industry performing, participating and present at the event. Ekta says, "We
will have actors from all the production houses and channels performing and getting
nominated at our award function. To ensure fair judging we have a panel of judges
who are immensely talented actors and have carved a niche for themselves like
Neena Gupta, Farida Jalal, Aroona Irani. In addition to this Balaji has not nominated
their actors but it is solely the channel's decision to decide on the nomination."
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By Neha Maheshwri |
Posted
on 15 Jan 2008 4:00 pm | | | |