Everything about her evokes interest. Be it her soaps, her penchant for numerology or the beads she wears. Ekta Kapoor is a success story that is devoured by every couch potato worth his soap.She is normally a delight to interview as she makes great copy. But at the launch of her new soap Kis Desh Mein Hai Meraa Dil it was a surprisingly very quiet and subdued Ekta who fielded questions from tellychakkar.

Excerpts:

Tell us a little about Kis Desh Mein Hai Meraa Dil.
This story is about two lovers. I would describe it as an ethereal story from my heart. The show is bound to ignite the magic of love and romance on television. I hope the viewers enjoy watching it, as much as I have enjoyed making it.

It seems to be the same old love-story or say old wine served in new bottle?
I think we all have the same old stories that we get to see again and again. What makes it different is its presentation and characters essaying the roles. I am not deviating from the fact of my new show being a love story. But it is a more passionate and younger love story.

What is the reason behind Balaji’s trend of launching only new faces?
When you talk about a daily it means one would be seen 28 days a month which requires 30 days of shoot. So an actor being seen on a show airing four days a week and being telecast thrice a day comes along with a baggage of the character. One cannot get rid of the baggage and an already established image. It takes a lot to break the image for a long time unless he takes a break of a couple of years.

I want people who are committed and hard working and who do not come with a baggage or image. Newcomers are always willing to work hard and give in their 100 percent.

Your shows including Kasturi have not been doing well off late?
The reason for my certain shows not doing well as per the expectations is that they were aired on not so popular channels. But all my shows airing on different channels have been the top shows. Be it Kya Dill Mein Hai on 9X or Kuchh Is Tara on Sony. I can’t create magic or shows that will shoot up to a TRP of 20. Even Karam Apna Apna is the top show in the afternoon slot.

Why have vamps been an inevitable part of all your shows?
The vamps on our show are for the tadka. Time is the real vamp on our new show. You will see star crossed lovers drifted apart and pulled towards each other by destiny. As far as vamp required for giving tadka Tassniem Sheikh has done the needful.

A lot of the senior stars have been a reason for your grief. Your comments.
‘Hum Jinhe Patthar Todna Sikhate Hain Who Hi Humein Baad Mein Patthar Marte Hai’ (We teach them to sculpt rocks and in the end they pelt the same stones at us). Well, the show is more important than the faces essaying the characters. We are still the best in the game despite many leaving us.