After the stupendous success and popularity of Baa Bahoo Aur Baby, Hats Off is all set to launch a brand new show on Star Plus and the show is tentatively titled as Bhale Bhi Hum Bure Bhi Hum (BBHBBH). The shooting of the same started on 3 February and the show is expected to launch from 9th March.

Says a source from the production house, "Bhale Bhi Hum Bure Bhi Hum is a daily which according to the latest buzz is going to air five days a week. The show in all probability will be placed in the prime time slot but one never knows the changing strategies of the channel. Some of the prominent faces on the show are Harshada Khanwilkar of Astitva fame, Preeti Joshi of Jassuben Jayantilaal Joshi Ki Joint Family and Ashiesh Roy. The lead would be played by Ashutosh Kulkarni and the production house is still trying to finalise on the female lead as it still time for her to make an entry. As of now the time slot which is under consideration is 7:30 pm or 11:00 p.m. but nothing can be confirmed as yet."

"The show is about two families and their different approaches to life. This is a typical Hats Off show with the elements of drama, comedy and all the emotions. The show will also highlight the importance of family values. The show gives the message of triumph of good over evil. Though the show was all set to launch by 23rd of February but due to minor glitches it couldn't happen. An actor took ill and had to be replaced and was advised complete bed – rest thus the delay", concludes our source.

We tried contacting J.D Majethia, Producer Hats Off, but he remained unavailable for comments.