Real Global Broadcasting Pvt. Ltd. (RGB), a 50:50 joint venture between Alva Brothers Entertainment and Turner International, today unveiled REAL, its distinctive new Hindi entertainment television channel. The channel will go on air in March 2009.

REAL has been tailor-made for the ‘Neo Indians’, who are urban oriented, ambitious and outward looking.

Announcing the launch of REAL, Nikhil Alva, Chairman, Alva Brothers Entertainment said, “Our long, insightful experience and success in developing content for the Indian Viewer provides us an ideal springboard to embark on this venture. Along with Turner, which brings to REAL, global best practices in broadcast businesses; we are building a platform for distinctive brands and contemporary content. Together we hope to provide a distinct GEC channel which will be dramatically differentiated, yet relevant and aspiring to Indian viewers”

Having established many successful brands in India in the last 18 years, REAL marks Turner International‘s entry into the Hindi entertainment space in India.

Sunil Lulla, Director, Real Global Broadcasting said, “REAL’s focus with the ‘Neo-Indians’ enables it to offer fresh choice to Indian viewers, with programming which is a dynamic blend of reality and fiction. It’s clean, vibrant packaging, and uncluttered presentation is a reflection of its international quality. REAL’s circular green logo depicts friendliness and approachability. It’s the beginning of a new year and it will begin with India’s biggest reality show ever.”

Real will launch with four shows.

Sarkaar Ki Duniya, where 18 Indians meet on a remote island, tasked to transform the island, living under the scrutiny of an autocratic ruler. Each of them has to earn a livelihood under new rules. A mega show format, designed in India, Sarkaar Ki Duniya is India’s biggest reality show.

Unusual stories unfold in the unique setting of a taxi, with taxi driver Vicky playing the role of a reluctant messiah, in Vicky Ki Taxi. ,

Hindi Hai Hum, a compelling drama which brings to the forefront the underlying spirit of unity amongst India’s young.

The internationally successful quiz-game show, Poker Face, where One Indian will surely take away Rs. 1 crore in just one week, for keeping a Poker Face.