Zee News Ltd (ZNL) has decided to shut down its loss-making Gujarati general entertainment channel from 30 April.

"We are shutting down Zee Gujarati as it was making losses. The revenue from that market is also too small as the local viewers have a very high consumption of Hindi entertainment," said Zee News Ltd CEO Barun Das.

Zee Gujarati launched in March 2000 and was positioned as a family entertainment channel.

Source Indiantelevision.com