Star India Pvt Ltd has tied with Nautanki.tv, an online video channel to bring their collection of channels to a wider audience on the Nautanki.tv platform. This platform extends to other online destination sites via a network of over 6000 widgets placed on its partner websites. Through this arrangement, Star TV content will be available to users on demand in the online space.

Marking the beginning of this association was Channel V, whose ‘Get Gorgeous’ delivered on an average 1.5 million video views a day.

Speaking on this launch, Ajay Vidyasagar, President, Star India Pvt Ltd, said, “Star is constantly looking at ways to touch the lives of its audience outside television. This tie-up with Nautanki.tv gives us a new medium to take our content to viewers in India and across the world and add value to our advertisers. Star TV Interactive also plans to create unique channels on Nautanki.tv and also roll out many such partnerships with a few of the top online portals in the coming months.”

Sunil R Nair, CEO Nautanki.tv said, “Today India has over 80 million internet users. 83% of SEC A audience between the ages of 16 and 30 years are online. With figures like these, Nautanki.tv offers a unique opportunity for television networks like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience.”

So now the viewers can catch their favourite programs online.