Vijay TV is all set to launch two new shows titled Chennai Super Kings Juniors and Chennai Super Kings Cheerleaders. Vijay TV will capitalise on the much awaited IPL season and the cricket crazy Tamil Nadu. And none other than cricket sensation Mahendra Singh Dhoni will super head the show. The two shows will kick start from 20 February at 10:00 p.m.

But Dhoni isn’t alone; the other CSK team members like V.B. Chandrashekhar, Badrinath, L. Balaji, Krishnamachari Srikanth and the leader of the bandwagon Drummer Sivamani are to adorn the screens on Vijay TV.

The Chennai Super Kings are on the prowl for their cheerleaders. This 10 episode series will test a number of boys and girls on their dancing skills and cheering routines over a series of competitive rounds. The teams contesting in the grand finale will get to perform to the beats of the drummer Sivamani. The selected team will be given the honor of cheering the Chennai Super Kings in every IPL match and also recognized as the official cheerleaders. The show launches on February 20th and will air on Fridays at 10:00 pm.

The hunt for the junior team of the Chennai Super Kings spans over 20 episodes will have auditions at Chennai, Coimbatore and Trichy. Kids between 8-12 yrs of age with basic skills of the game are eligible to audition. The winning 11 will be recognised as the Chennai Super Kings Juniors; and will get to watch all the matches of the team in Chennai sitting at the Pavilion. The top 3 contenders (i.e. the best bowler, best batsman and best all rounder) will get an exclusive opportunity to be present with the CSK team at their nets practice and will also get the once in a lifetime chance to travel with the team to any one of the other IPL matches. This one hour show is slated to air from 21 February on weekends on Saturday and Sunday at 7pm.

“This is the first time that a GEC has tie-up with a sporting event like the IPL; a great strategy to capitalise on the brand and generate viewership” says Uday Shankar, CEO, Star India.

K. Sriram, General Manager, Vijay TV adds “This show will portray the aspirations of kids and their passion for the game striking a chord with the families as well.”