The phenomenal success of Balika Vadhu has cast a shadow over rival shows airing at the same time slot. The one to be hit the most is Zee TV’s Banoo Main Teri Dulhann whose ratings have come crashing down. Despite their best efforts, Dulhann hasn’t been able to recapture its lost glory. News has it that the show is soon going to wind up in March. But TRPs alone aren't responsible for the show’s demise.

Informs a source, “The show isn’t doing well plus the cast and crew is making things difficult for all. Everybody is working here for themselves without having any consideration for the channel or the production house.”

Kamya Punjabi who plays Sindoora in Dulhann says, “Even I have been hearing these rumours for sometime now but haven’t got any confirmation from the channel or the production house. It would be fine even if Dulhann ends. Atleast it will not become one of those saas-bahu sagas.”

While Sharad Malhotra wasn’t available, a source close to the actor told us that he is in a 'state of shock' since hearing this news.

However, Sharad’s co-actress Anisha Kapoor chose to remain optimistic. She says, “I too have heard that the show might wrap up by the end of March. But on the other hand, I am also hearing that the show has got an extension for another six months.”

Producer Shyam Bhattacharya and Zee programming head Ajay Bhalwankar remained unavailable for comment.

Swastik Pictures’ Agle janam mohe bitiya hi kijo is tipped to replace Dulhann from 16 March. When contacted producer Siddharth Tewary said, “We haven’t been given the date or the time slot but we’ve started shooting for the show and expect it to go on air soon.”