Strange as it may sound but the promos of a show can do much more than create the right buzz. And Beyond Dreams’ Chehra is an example of this. The promos of the suspense thriller have been received so well that the channel has shifted it to a new and better time slot. Incidentally, the launch of the show, which was scheduled for March 9, has been delayed to March 16. But the production house has no problem with this as the show has grabbed the dream prime time slot of 10:30 PM.

Reveals a source from the show, “A suspense thriller should be aptly placed in a prime time slot. But channels have their own strategies. So when Star Plus gave us the 7:30 PM time-slot, we started working on the show accordingly. But the promos of the show have got such an overwhelming response that the channel has decided to change the timing of the show.”

“The new time slot is a big responsibility as this is the one of the best time-slots that any show can get. We are all geared up to make this show a success,” concludes our source.

Producer Yash Patnaik confirmed and said, “10:30 PM is the most viewed time-slot and we are really excited to get this time-slot. It feels so great when you get such positive response with just the promos. But this latest development has brought in more responsibility to meet upto the expectations of the viewers and the channel.”

So what happens to Aap Ki Kachehri that airs at 10.30pm? Our source from the show says that the current season of the show is ending in the second week of March.

We called up Keertan Adhyanthaya, Star Plus’ EVP and GM, and Siddharth Basu, founder of Synergy Communications, but both remained unavailable for comment.