MUMBAI: Justin Bieber's wife, Hailey Bieber is being sued for trademark infringement a week after the debut of her new skincare line, Rhode.
Purna Khatau and Phoebe Vickers' nine-year-old fashion company, Rhode, filed a lawsuit against the model and her two businesses on Tuesday in the Southern District of New York, claiming they were trying to preserve their brand's trademark. They are asking a federal judge to immediately halt Bieber's use of the trade name, which also happens to be her middle name, in accordance with the federal Lanham Act and New York common law, according to court records.
"Today, we were forced to file a lawsuit against Hailey Bieber and her new skin-care line that launched last week and that is using the brand Rhode," the co-owners of the Rhode clothing company wrote in a statement.
The statement continued, "We have only the brand name ‘RHODE' that we've built. That's why we didn't sell her our brand when she asked four years ago, and why we ask her now to change her skin-care line's brand. Her using our brand is hurting our company, our employees, our customers, and our partners."
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The model, who is married to Justin Bieber, spoke out about her link to the brand's name on the day Rhode skincare was introduced. Explaining the origin of the name she said, "The name came from, you know, obviously it's my middle name—it's also my mom's middle name. So, I wanted there to be this tie-in to family lineage. I learned so much about skincare from my mom."
Credit: Times Now