Cherry Mardia is an Indian television actress who made her acting debut in Bollywood in 2014 film Holiday: A Soldier Is Never Off Duty. She is the lead actress in the film Jigariyaa. She has played the role of Niti Dua in Ekta Kapoor's online fictional show Bol Niti Bol.[2][3] She has also played the role of Annie in the 13th Episode of series Yeh Hai Ashiqui which airs on Bindass TV channel. She has acted in Gumrah: End of Innocence which airs on Channel V India. Presently, she plays the lead role as 'Tara' in 'Tu Con Main Con' which airs on Bindass Channel.